Hi, I’m Lara — the designer who believes your brand should work as hard as you do.

With over 15 years of experience in illustration and design, plus a decade spent in banking, finance, and audit, I bring a unique blend of strategic insight and creative passion to every brand I craft. My background in business sharpens my ability to see the big picture — helping you build a brand that’s not only beautiful but also smart, purposeful, and positioned for growth.

I help small product-based businesses turn their ideas into brands that stop the scroll, stand out on the shelf, and make customers remember them. My work blends strategy first with intentional visuals, so you’re not just looking polished — you’re connecting with the right audience and driving measurable results.

My approach is simple:

• Understand your business inside out

• Build a strategic foundation rooted in real business goals

• Create visuals that work everywhere—from your packaging to your Instagram feed

Because a great brand isn’t just about looking good — it’s about making meaningful connections and standing out with clarity. It’s about showing up with consistency and making as many touch points as possible.

When I’m not crafting brand identities, I’m sketching, creating new illustrations, and keeping an eye on trends so my clients always stay ahead. Whether you need your first brand foundation, a complete identity overhaul, or attention-grabbing packaging and campaigns, I’m here to make the process clear, collaborative, and effective.

Your brand is about to get real — let’s make it unforgettable.